soona’s new creative platform

BACK TO UPDATES
soona’s new creative platform
COMPANY NEWS
Hayley Anderson
CPO + COFOUNDER
February 1, 2024
welcome to the new soona– where over 20k brands create with confidence.

soona was launched to make the internet more beautiful. Since 2019, we’ve worked with over 20,000 brands and captured over 4 million photos and videos in our virtual studios. 

Now, soona goes beyond the studio to bring you a creative suite of tools that lets you make, manage and measure your visual assets. 

Let’s dive into all the new tools available today!

Make
Media Editor

Paired with our best-in-class virtual studio, we’re thrilled to introduce our Media Editor– an AI powered photo editing tool that makes it even easier to create and edit content. 

In today’s ecommerce space, we know brands need to post and publish across different platforms + channels. Our Media Editor tool allows you to repurpose, alter, and multiply a single asset into many with our AI photo editing tools.

Features:
Upload an image
Remove background
Change background color (match HEX codes)
White background
Black background
Blur background
Resize image for any platform
Manage
Publish

Publish directly to your Amazon or Shopify store! Now you can easily refresh your store listings by clicking “publish” on any image in your gallery. Want to find out which images and videos you already have of your products? Product Catalog makes it easy to surface and publish content of each SKU or ASIN in a click. 

To use this feature:

connect your Amazon store or Shopify storefront to the Product Catalog
select any purchased image from your gallery
from the media view, click “publish to Amazon” or “publish to Shopify”
Digital Storage

Upload your own photos to manage all your own content in one place. Each of our subscription tiers unlocks different amounts of digital storage. 

Measure
the soona score

Meet the soona score– the only visual measurement tool for commerce. Instantly compare your Amazon & Shopify product listings against technical specs & best practices.

Getting your first soona score:

seamlessly integrate your Amazon or Shopify stores with the soona dashboard.
receive your soona score –  a comprehensive visual content score for your store and for individual product listings.
unlock targeted creative recommendations to improve your product listings performance.
Listing Insights 

Meet Listing Insights - a groundbreaking leap forward in ecommerce visual optimization! For the first time, harness the power of AI to gain valuable data and actionable strategies to supercharge your product listings. 

Listing Insights is built for Amazon and Shopify stores and it analyzes technical specifications, best-in-class category trends, and content curation. With both a store score and product score, you’ll get targeted opportunities that pinpoint exactly how to improve your listings and your store sales. 

With the help of Listing Insights, you’ll turn more browsers into buyers. 

Get one free listing insight today when you integrate your Amazon or Shopify store at soona.co/start

Competitive Analysis

Selling a product isn’t easy– and neither is keeping up with your competitors. That’s why we created the Competitive Analysis tool. 

A first of its kind AI-powered visual analytics engine that compares your visual merchandising to category leaders and competitors of your choice. Use your soona score to analyze and identify opportunities to outshine the competition! 

The right visuals can maximize your marketing efforts and reduce your customer acquisition costs. 

With the help of Competitive Analysis, you’ll close the deal before your competition does. 

Get started when you integrate your Amazon or Shopify store at soona.co/start

Platform Dash
the new soona dashboard experience

soona’s brand new home screen is both simpler and more fun! Your personal HQ is also a jumping off point to all kinds of creative possibilities. 

At the top of the screen, you can take action to build a shoot, improve your visual content with Listing Insights or transform your images with Media Editor.

Platform Nav

With a growing list of tools and services, we needed to make it easier to find what you’re looking for and get there fast.

The menu has links to all of soona’s main pages broken down into 3 new categories: “make,” “manage,” and “measure.” Here are the following menu items: 

Home
Studio Bookings
Media Editor
Discovery
Gallery
Products
Listing Insights
Competitive Analysis

You’ll also find your account profile button at the bottom of the menu, which gives you access to settings, manage plan, collaborators, and sign out pages.

The new menu makes it simple to view subscription plan options & to join Preferred. Near the bottom, you’ll see a brightly colored card with a summary of your subscription plan and your preferred credits. Click the card to manage your subscription plan, buy more credits, or explore different plan options. 

We rebuilt soona for you. To make creativity easy, fun, scalable, and most importantly, beautiful.

‍Get started today for free at soona.co/start

more updates
PRODUCT UPDATE
New Brand Standards Feature
PRODUCT UPDATE
Elevated Live Shoot Experience