Introducing the Product Catalog

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Introducing the Product Catalog
PRODUCT UPDATE
Liz Giorgi
CEO & CO-FOUNDER
date of 🚀
April 24, 2023

We know that your assets don’t end at soona. In fact, they are just getting started after we deliver them to you. That’s why we are excited to introduce our newest product feature: The Product Catalog.

The Product Catalog brings together digital asset management tools with inventory management tools to help you connect your products to their pictures. Digital Asset Management or DAMs don’t intelligently provide SKU level or ASIN level views of your content. And inventory tools live in an entirely separate world from marketing and e-commerce publishing. We believe that this is a reality of the past. Modern merchants need to understand the entire ecosystem of their product and how it’s presented online. And what sells products? Product photography. 

There are two ways you can interact with The Product Catalog today: 

Here’s the changes you will see in your client dashboard:

The ability to associate a product with a photoshoot. This helpful connection ensures that you will never wonder if you have an image or a video for a particular product. Filter from your “My Products” tab for a dynamic view of the content associated with the product. 

That’s not all. The My Products tab will also make it easy to see when you haven’t created any content of a particular product. And since you will have an easy view of all inventory on site at the soona studio - you will be in position to spin up a new booking quickly and easily. 

Use our Amazon Integration to deepen the connection:

Our new Amazon app makes integration between soona and Amazon easier than ever. Start by installing the soona app on the Amazon app store. The Amazon integration now makes the The Product Catalog even more dynamic. The first thing you’ll notice? The ability to upload all your ASINs to your inventory at soona.

Now that your products are in the soona inventory - the association to content can begin. And all the other features of the Product Catalog can be utilized for smarter asset management.

The Product Catalog bridges the gap between your digital asset management and your product inventory. Thus unlocking a new level of creative management genius! You will never again wonder what images or videos are available for a given product.

We have more exciting improvements coming for The Product Catalog including future publishing and measurement tools.

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