We Acquired Trend

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We Acquired Trend
COMPANY NEWS
Liz Giorgi
CEO & CO-FOUNDER
June 27, 2023

Today, we’re announcing an exciting addition to our virtual creation platform and a big step forward in our ability to deliver the best content for commerce with the acquisition of trend.io.

Launched in 2018, Trend’s approach to user generated content (UGC) has helped over 1,500 companies show off their product with authentic social content.  Trend has built one of the largest networks of influencers and creators executing over 20k projects and helping merchants like Bobbie, Ettitude and Surely create brand relevant content for social that converts to sales. 

Trend’s fresh approach aligned beautifully to soona’s pro services marketplace with over 500 models and stylists and we look forward to creating more opportunities across both our creator communities that will help these talented folks unlock new revenue opportunities. 

This marks soona’s first acquisition and reflects our unrelenting focus to  provide quality content for all. The Trend team and the product they’ve built help us further that ambition - and they do so excellently, just search for reviews of Trend!

Our acquisition of Trend further emphasizes the value of the soona platform: 

1. Creative Excellence

Trend takes quality seriously by vetting each individual application before they can join. Today there are over 1,000 approved creators who have created over 100k assets. Creators both big and small are compensated fairly for their efforts. The benefit for merchants is clear: a massive library of diverse creators are ready and waiting to create on their behalf at the click of a button. 

2. Pricing Transparency

No two projects are alike and no two brands have the same standards. By allowing brands to choose the budget and content quality level that is right for them, Trend provides brands full control over their spend. 

The magic of soona is achieving professional levels of creativity and quality with each project while providing consistency and clarity through a simple pricing model. You only pay for what you love - $39 per photo.

We’ve successfully applied this model to our virtual shoots staffed with full-time photographers and are excited to scale it outside of the studio with a network of UGC creators all underpinned with the same pay-for-what-you-love pricing model. A UGC partnership with a creator starts at $100.

Both soona and Trend will continue to provide anytime/anywhere licensing for every asset delivered to a brand. Flexibility and affordability unachieved through a typical agency model.

3. Operational Innovation

Behind the scenes of both soona and Trend is custom built technology that makes building projects simple, creating content collaborative, and receiving quality content a fast and efficient process.

Together, both platforms remove friction and unnecessary cost for the brand. The two platforms will become integrated over the next year, and together we will push the possibilities for brands to create groundbreaking content in a single place  that integrates deeply with the way they need to manage and scale their business.

We’re excited for the Trend team to join soona’s crew and even more excited to share some exciting updates for brands in the near future. For now, whether you’ve never created UGC content or are looking to scale UGC within your content mix visit trend.io by soona.

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